Kolkata, West Bengal, India:Award-winning actress and Trinamool Congress party MLA Debasree Roy has given her backing to Humane Society International/India’s Be Cruelty-Free campaign, the largest-ever global effort to end animal testing for cosmetics.
Animal testing for cosmetics such as lipstick, hairspray and moisturiser is banned across the European Union, but is still permitted in most countries around the world, including India, where animals such as rabbits, mice and guinea pigs continue to endure cosmetic chemicals dripped in their eyes, spread on their sensitive skin or force-fed to them in massive doses.
Roy, who holds multiple best actress awards, is one of the first celebrities in India to sign HSI’s Be Cruelty-Free pledge, and in doing so she is sending a powerful message to consumers across the country that they too can help end cosmetics animal suffering by signing a Be Cruelty-Free pledge.
“Animals are gentle, sensitive creatures so it breaks my heart to know that they are suffering to test cosmetics or their ingredients in Indian laboratories,” said Roy. “I believe that all cosmetics should be cruelty-free, so I support a national ban on animal testing for cosmetics and on the sale of new cosmetics that have been tested on animals. If, like me, you want to help Humane Society International/India end cosmetics cruelty, please sign the Be Cruelty-Free pledge.”
HSI believes that testing cosmetics on animals is both unethical and unnecessary. Cosmetics can easily be produced the cruelty-free way, by using the thousands of existing ingredients for which safety data are already available, combined with advanced non-animal testing methods such as 3D human skin and advanced computer models.
“Where better to start a campaign to end the misery of laboratory animals than the City of Joy?” said Alokparna Sengupta, HSI India’s Be Cruelty-Free campaign manager. “Be Cruelty-Free aims to bring joy and hope to animals in laboratories by ending cosmetics cruelty once and for all and inspiring a non-animal technology revolution in other product sectors. We are thrilled to have Debasree Roy support our Be Cruelty-Free campaign. Many consumers remain unaware that animals still suffer for cosmetics testing and that their purchasing choices can make a difference to animals. We hope that people across the country will join Humane Society International and Debasree Roy in our effort to turn India and the whole world cruelty-free.”
The Be Cruelty-Free campaign combines consumer campaigning and political lobbying with corporate and scientific outreach. HSI and its partners launched Be Cruelty-Free in Australia, Brazil, Canada, Europe, India, New Zealand and the United States.
To show your support for an end to animal testing for cosmetics in India and around the world, sign a Be Cruelty-Free pledge today or just give a missed call to 080-4931-1223.
Humane Society /India and its partner organisations together constitute one of the world's largest animal protection organisations — backed by 11 million people. For nearly 20 years, HSI has been working for the protection of all animals through the use of science, advocacy, education and hands-on programmes. Celebrating animals and confronting cruelty worldwide — on the Web at hsi.org/becrueltyfree.
Alokparna Sengupta, HSI India, +91 9849094113