Mumbai, Maharashtra, India:Launched in 2004, Agni CZ Gold Jewels has set a record by becoming the largest available branded jewellery brand, crossing 5000 retail jewellery outlets.
Mr. Ramesh Shoor, Director, Agni CZ Gold Jewels, proudly said, “Agni has emerged as the leader in availability and has always offered splendid designs and top jewellery brand quality with certification. The brand is set to grow and reach greater heights in the coming year.”
The entire Brand Marketing strategy has been crafted by Brand Guru, Jagdeep Kapoor, CMD, Samsika Marketing Consultants. Mr. Jagdeep Kapoor said “Agni has started touching the lives of millions of Indian consumers and spreading happiness to Indian women through the three abilities of credibility, availability and affordability. Agni makes every woman feels special which is reflected in the Brand Positioning given by us “Anmol…Aap hi ki taraha”
Mr. Ramesh Shoor
further said “We are already strongly present in most parts of India through retail outlets. The target is to strike a balance between classy as well as casual jewellery that is modern plus rationally priced at the same time. We are also launching a unique and elegant collection exquisite for the coming festive season. With the gold prices soaring high and becoming unaffordable for a common man, Agni CZ Gold Jewellery range starts at just Rs. 1,100”
Agni as a jewellery brand established on 14th Jan 2004, Agni has created a distinctive identity for itself. The brand is proud to have set a number of benchmarks in the industry.
With the foundation of its rich heritage, Agni Jewels today is etching a refulgent future. In future, the company plans for a chain of Agni outlets. The vision is to make Agni a widely available jewellery brand.
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Mr. Ramesh Shoor
Ms. Dolly Mehta, Aria PR, +91 (22) 32249353/9930520008