"We are launching a campaign regarding our frequent-flyer programme. Currently, it has 1.1 million members and 500 members are being added each day. In fact, the membership has grown from 750,000 last year to over a million members now,'' said Brara.
Also on the cards is upgrade of Air India holidays, which will allow travellers to make tour bookings directly on the airline website. Currently, it is a business-to-business platform and only travel agents can sell the tour packages.
Air India has tied up with a portal for the scheme and earns a per passenger royalty from the portal. Air India estimates its total revenue would go up 20 per cent by the end of the current financial year.The carrier's total revenue is expected to rise from Rs 16,130 crore in 2012-13 to Rs 19,393 crore in 2013-14.
The airline has six Boeing 787s at present and it has ordered another 27. The Boeing 787s operate on domestic routes between Delhi-Chennai and Bangalore-Kolkata routes, besides international operations to London, Frankfurt and Paris. Boeing has indicated that the eight aircraft will be delivered till December 2013.
Air India plans to launch flights to Sydney-Melbourne and Birmingham by August-end with Boeing 787s.
- Air India launching campaign to popularise its frequent-flyer programme
- Upgrading Air India holidays to allow travellers to make bookings directly from its website
- Planning to launch flights to Sydney-Melbourne and Birgmingham by August-end with Boeing 787s