Los Angeles, United States:
winner of “Best Mobile Ad Network” at the 2012 MEA’s, today unveiled its
“AirDSP” platform to provide mobile real-time bidding capability for the
company’s 5,000+ advertisers.
Using AirDSP, advertisers can run campaigns across all major mobile RTB
exchanges and SSPs from a single interface, using the most advanced
optimization and audience targeting tools in the industry. Airpush has
partnered with Inneractive, MobClix, MoPub, OpenX, Smaato and other
mobile RTB supply sources around the world, in order to provide AirDSP
clients with nearly limitless scale for RTB campaigns.
“Real-time bidding in mobile has recently experienced explosive growth,
but the barriers to entry are extremely high for advertisers who want to
enter the market and be competitive,” said Asher Delug, Airpush Founder
and CEO. “Only the largest advertisers and agencies are equipped to
build connectivity to the exchanges, develop a bidding algorithm and
media buying interface, and acquire data at a scale that is required to
be competitive in today’s mobile RTB market. Our vision for AirDSP was
to break down those barriers to entry and give our 5,000+ advertisers a
world-class platform to enter the mobile RTB market effortlessly.”
One of AirDSP’s flagship features is Optimizer, a breakthrough,
patent-pending optimization tool that can dramatically improve the
performance of any RTB campaign. Optimizer “democratizes” the mobile RTB
market by giving self-serve advertisers a level of bidding precision
that was previously available only to programmatic buyers. The tool’s
core functionality is to display campaign performance metrics and trends
across a high number of targeting parameters, while enabling advertisers
to manage different bids, creatives, and landing pages for each
targeting parameter independently. For example, a restaurant chain
promoting a coupon campaign can automatically change the ad creative
during breakfast, lunch, and dinner hours as well as raise bids 30
percent during the most profitable meal time.
In another major benefit to Airpush clients, AirDSP features a
comprehensive set of open APIs. This enables agencies, ad networks, and
resellers to offer mobile real-time bidding functionality to their
clients via their own customer portal on a private-label basis. Every
feature available in the AirDSP portal has been exposed via open APIs,
enabling clients to fully replicate the power of AirDSP within their own
AirDSP is currently available on www.airpush.com.
Current advertisers can log into their existing self-serve accounts for
immediate access, and new advertisers can easily sign up by creating a
free advertiser account on the Airpush website.
Named “Best Mobile Ad Network” at the 2012 Mobile Excellence Awards,
Airpush is on a mission to redefine mobile advertising for publishers
and advertisers. More than 100,000 apps and 5,000 advertisers rely on
Airpush to deliver the industry's highest performance, driven by
exceptional ad formats and targeting technology. Founded in 2011 by
mobile advertising veterans, the company has approximately 140 employees
and offices in Los Angeles and Bangalore. For more information, visit www.airpush.com
or follow us on Twitter @AirpushAds.
Edge Communications, Inc.
Ken Greenberg, 323-469-3397