Akamai Technologies’ Cloud Solution Rapidly Enhances Web Traffic for HolidayIQ.com

Last Updated: Wed, Jul 17, 2013 07:30 hrs

Bangalore, Karnataka, India:Akamai Technologies, Inc. (NASDAQ: AKAM), the leading cloud platform for helping enterprises provide secure, high-performing user experiences on any device, anywhere announced today that HolidayIQ.com, a holiday reviews Web site powered by India’s first and largest traveller community, has selected Akamai’s Aqua Web Experience solution to provide a combination of security and performance solutions, which has translated into an excellent online experience even during peak traffic for its users. The HolidayIQ.com team has stated that Akamai’s Aqua Web Experience solution has so far, helped in ensuring consistent site performance, faster delivery of content as well as overall improvement in site availability and scalability as site traffic increased.

“Akamai’s versatile cloud solution have provided us with a competitive edge towards delivering a smooth online experience for our customers. We have also been able to enhance online stability and loading time on our Web site” said Amit Shrivastava, Senior Vice President – Technology, HolidayIQ.com.

HolidayIQ.com is accessed by about 5 million Indian travelers every month for planning their trips. In 2012, HolidayIQ.com generated business opportunities worth Rs. 2,500 crores with partner hotels and travel agents, making it a preferred partner to hoteliers across India for their advertising campaigns.

“HolidayIQ.com’s unique business model has provided us with the ideal platform to demonstrate the effectiveness of our Aqua Web Experience solution. They have been able to garner a larger volume of customer traffic, as well as provide their clientele with a stable forum to share travel destinations, opinions as well as seamlessly conduct online bookings,” said Sid Pisharoti, Regional Sales Manager, India, Akamai Technologies.

Akamai’s Aqua Web Experience solution is designed to address online challenges by helping customers use the Internet as a reliable and effective platform for conducting eCommerce. The Aqua Web Experience solution takes advantage of Akamai’s EdgePlatform – a massive network of more than 120,000 of servers in hundreds of networks in more than 80 countries, controlled by network intelligence systems. Moreover, it enables enterprises to extend their Web sites to the Akamai EdgePlatform, thus bringing content closer to end users.

The Akamai Intelligent platform was able to ensure that 90% of HolidayIQ.com’s customer site traffic was delivered from the Akamai edge servers, which resulted in cost savings as far as origin bandwidth was concerned. In addition, this channeling of traffic resulted in 100% site availability with no downtime. In comparison, if each request had to go through the customer’s origin this would have amounted to additional investment for bandwidth.

About HolidayIQ.com:

HolidayIQ.com a holiday reviews website powered by India’s first and largest traveller community - its purpose is to unleash the power of user opinions to create a smarter Indian traveler. HolidayIQ.com has about 30000 Indian hotels & 1300 Indian destinations listed on the website, which is used by 50 Lac Indian travelers every month for planning their trips. HolidayIQ.com is not a travel agency and does not do bookings at all. HolidayIQ.com is also not partially or fully owned by any travel agency or hotel chain or any other travel industry player. Therefore HolidayIQ.com is fully independent and can provide travelers with truthful information not affected by any requirements to sell specific travel products. For more information please visit: www.holidayiq.com

About Akamai

Akamai is the leading cloud platform for helping enterprises provide secure, high-performing user experiences on any device, anywhere. At the core of the Company's solutions is the Akamai Intelligent Platform™ providing extensive reach, coupled with unmatched reliability, security, visibility and expertise. Akamai removes the complexities of connecting the increasingly mobile world, supporting 24/7 consumer demand, and enabling enterprises to securely leverage the cloud. To learn more about how Akamai is accelerating the pace of innovation in a hyperconnected world, please visit www.akamai.com or blogs.akamai.com, and follow @Akamai on Twitter.
Rebecca Kurian, Akamai India, +91 9900198743

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