Akshaya Tritiya, which falls on April 18, 2018, is without doubt the biggest date on Indian gold jewellers' calendar yet again.
As our gold expert Gnanasekar Thiagarajan has noted Akshaya Tritiya despite being a lesser festival than both Diwali and Dhanteras holds the key to India's annual gold buying.
Hindus in India believe that gold and gold jewellery bought and worn on this day brings never-diminishing good fortune.
Akshaya Tritiya in 2017 did not bring gold jewellers much cheers as demonetisation and the rollout of GST both cast their shadow.
But this year jewellers across India are hopeful of at least a 15%-20% spike in sales thanks to the festival falling during the wedding season. Gold prices remaining largely stable are also expected to help.
Jewellers across the country are also coming up with a host of offers to ensure that they do their best in luring customers. Here, we handpick some of the top offers from across the country:
Akshaya Tritiya offers from pan-India jewellers
Those who are eyeing Dame Luck are being targetted by Kalyan Jewellers who are offering 25 lucky customers the chance to win Mercedes Benz cars. Kalyan's 'Win a Mercedes Benz' Akshaya Tritiya offer is spread across the Gulf and India and will have three winners in Oman, seven in the UAE, three in Qatar, two in Kuwait and ten in India.
Besides these Mercedes Benz cars, there are also free gold coins on offer for customers.
On every purchase of gold jewellery worth Rs 5000 at Kalyan, you will get 1 Lucky Coupon, while with the purchase of Rs 5000 worth of diamond, uncut, precious and polky jewellery, you will get 2 Lucky Coupons.
The Mercedes Benz Akshaya Tritiya campaign will run in all Kalyan Jewellers outlets except those in Tamil Nadu and Puducherry, because of the lottery regulation act there.
There is also one free gold coin on offer with every purchase of precious stone jewellery worth Rs 25000 and two free gold coins with every purchase of uncut and diamond jewellery worth Rs 25000.
Joy Alukaas, which calls itself the world's favourite jeweller, is offering free 1 gram gold coin on purchase of diamond or uncut diamond jewellery worth Rs 50000. There is also a free gold coin on gold jewellery purchase worth Rs 50000 or above. On their website, they have also advertised an extra 5% cashback for SBI card holders.
Malabar Gold and Diamonds is offering a free Gold Coin on purchasing of Rs 15000 worth of jewellery. If your order value is Rs 30000, then you get two gold coins. You also get 5% the value on jewellery purchases above Rs 15000 as e-gift card. Malabar gold says this gift card can be redeemed online when you make your next diamond jewellery purchase.
Tata-brand Tanishq is, meanwhile, promoting its Mangalam collection and has announced up to 25% off on making charges of gold and diamond jewellery. The Mangalam range starts at Rs 8000.
Akshaya Tritiya offers from other South Indian jewellers
Chennai's famous GRT jewellery is offering Rs 50 off per gram of gold jewellery and 15% off on diamonds and uncut diamonds except solitaire. There will also be no making charges on gold coins.
Southern major Lalithaa Jewellery, which has positioned itself as the jeweller selling gold jewellery with the lowest wastage charges, is reducing 1% on wastage during the auspicious day.
Khazana Jewellery, another big-name jeweller down South, is offering a waiver of Rs 100 per gram on gold jewellery, and Rs 12000 off per carat on Diamond Jewellery (per carat diamond price is around Rs 61000, according to them at their showroom).
Prince Jewellery is offering a waiver of Rs 75 per gram on gold jewellery in Chennai.
Chennai-based NAC Jewellers is offering between 2%-8% reduction in wastage charges during the festival.
Nalli Jewellers, which famously has a 30000-square-feet showroom in Chennai's gold hub T Nagar, is offering Rs 70 less per gram on gold jewellery. All jewellery bought at the showroom will also carry a fixed wastage charge of 8% - not more, not less - the showroom spokesperson said.
Bhima Jewellers and Diamonds, the big-name jeweller headquartered in Kerala, is offering a free gold coin on purchases worth Rs 10000 and above.
Akshaya Tritiya offers from Mumbai's biggest jewellers
Mumbai's reputed jeweller Tribhovandas Bhimji Zaveri on being contacted said they were offering Rs 211 off per gram on gold jewellery.
Two other top names, Waman Hari Pethe and PN Gadgil and Sons, though, were not running any offers was what we were told when we reached out to store representatives.
Before you buy: Tips to make your gold purchases memorable this Akshaya Tritiya
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What drives gold demand in India?
Find out which brides wear the most gold in India?
How to maintain jewellery during the monsoon
Gold jewellery Malayali brides favour
The gold jewellery that Tamil brides favour
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