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Alba keeps it 'Honest' with eco-friendly products

Source : AP
Last Updated: Wed, Jan 18, 2012 14:15 hrs

Jessica Alba has another new baby.

She's launched an e-commerce company at Honest.com (named after her 3-year-old daughter Honor) to sell eco-friendly and toxic free family products for a monthly subscription.

Alba, who welcomed her second daughter last summer, said Tuesday the idea was born after she learned that toxic chemicals are in widely used, everyday products. The 30-year-old actress said the venture is "hands down" more nerve-racking than the opening of a new movie but also more gratifying.

Honest.com offers subscription packages for products including diapers, shampoo and laundry detergent. Alba has plans to expand the line based on customer feedback.

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Alicia Rancilio covers entertainment for The Associated Press. Follow her at http://www.twitter.com/aliciar.



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