The world’s leading pulp and paper manufacturer Asia
Pulp & Paper Group (APP) and China
Business News, one of the top business publications in China, have
jointly initiated a new corporate social responsibility initiative
aiming to enhance awareness of personal hygiene and help cultivate
healthier lifestyle habits among youths living in China’s rural areas.
As part of the initiative, APP-China will collaborate with schools in
rural regions to support and educate students on the proper use of paper
products to maintain their hygiene and health.
The launch ceremony of Asia Pulp & Paper Group's (APP) new CSR initiative in China aiming to help cultivate healthier lifestyle habits among youths living in rural areas. (Photo: Business Wire)
The new joint initiative commences with a pilot program in Hainan
province in China, following a two-month extensive study1 on
the hygiene and lifestyle habits of rural school children in China,
conducted by China Business News and the Guangdong College of Pharmacy2.
Offering insight into the personal hygiene conditions of children living
in China’s rural regions, the survey found that the practice of proper
hygiene habits among rural students was far behind that of students
residing in cities within the same age groups, emerging as a widespread
problem resulting from the disparity of development in different regions
of the country.
Results of the study indicated that the practice of basic personal
hygiene habits was lacking among those surveyed, contributing to a mere
50% habit rate. Particularly, the findings suggest that 80% of the
children surveyed rarely or had never used tissue paper for sanitary
purposes at schools.
According to the study, these unhygienic habits are rife among children
living in rural areas due to the absence of proper personal hygiene
concepts, signifying the need for further educational efforts.
In light of these findings, APP-China has proactively joined hands with
China Business News in launching the new corporate social responsibility
program, spearheading efforts to promote awareness of personal hygiene
and proper lifestyle habits among school children in rural areas as the
basis for positive development in their lives.
Commenting on the program, Ms. Liu Fang, Deputy Director of China
Business News’ CSR Division, expressed confidence in the new program.
“We are delighted to collaborate with APP-China on this meaningful
endeavor, which extends corporate social responsibility to the realm of
education and providing guidance for our younger generation.”
To highlight the role of household paper use in maintaining personal
hygiene, APP-China and its subsidiary Gold Hongye Paper have donated
various sanitary paper products worth over 50,000 yuan (almost USD
$8,000) to the local Yangpu Number One Elementary School for this
semester, as the first step in an initiative that underlines APP-China’s
corporate citizenship with combined offerings of its products and
To further emphasize the importance of the school environment and
education in cultivating the best habits in children, experts from APP’s
Hainan mill facility Jinhai Pulp & Paper collaborated with the school in
a pilot initiative to give introductory classes on environmental
protection, with the aim to instill in students concepts of good
lifestyle and hygiene habits that contribute to protection of the
environment. The mill also arranged a tour for students to visit its
production facilities, enlightening them on the importance of paper as a
“As an enterprise firmly committed to corporate citizenship and aiding
local community development in China, APP will continue its strong
efforts in rural regions to help our next generation foster appropriate
and positive habits that will benefit their health and growth in the
long run,” said Kevin Zhang, PR Director of APP-China.
As an ongoing and long-term initiative, APP-China will continue to
engage different schools in China’s rural regions as partners in this
CSR program, incorporating paper donations, enhancement of school
facilities, student volunteer teams and mill visits to foster maximum
awareness among students.
Asia Pulp & Paper Group (APP) is one of the world’s leading pulp and
paper companies and is ranked one of the largest vertically-integrated
pulp and paper producers in Asia. Since APP started investing in China
in the early 1990s, it has over 20 pulp and paper mills in the form of
subsidiaries or joint ventures, as well as forest plantations with a
total area over 300,000 hectares. With over 39,200 employees, APP-China
had a total production capability of 9.5 million tons in 2011. By the
end of 2011, APP-China had spent RMB 6 billion (USD $937.5 million) in
environmental protection facilities and RMB 600 million (USD $93.75
million) in various charitable causes and community development projects
across the country. For more information, please visit www.app.com.cn.
1 The survey was conducted on 395 elementary school students
in Northern Guangdong province.
2 The Guangdong College of Pharmacy is a public university
based in Guangzhou, Guangdong province which offers courses in
pharmaceutical sciences. The University was established in 1958 as the
Guangdong provincial health department's advanced studies college.
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July Cheng, (86 21) 6335 2222 (ext.7538)