A watch for James Bond?
Apple unveiled its long-anticipated smartwatch Tuesday, introducing a device that transplants the features of an iPhone onto a smaller screen that's never more than an arm's length away.
Dubbed the Apple Watch, the gadget marks the technology trend-setter's attempt to usher in an era of wearable computing and lift its sales with another revolutionary product.
The watch's debut also heralds a turning point in Tim Cook's three-year reign as Apple CEO. Although the company has thrived under Cook's leadership, it had only released upgrades to the iPhone, iPad and other products hatched before his predecessor, Steve Jobs, died in October 2011. The lack of totally new devices raised questions about whether Apple had run out of ideas without the visionary Jobs.
Now Apple is betting on a gadget that seems like something James Bond might wear. The Apple Watch's top-of-the-line edition comes in a casing made of 18-karat gold, with an array of elegant bands available for most models. The watch can serve as a walkie-talkie, a drawing pad, pulse monitor, calorie counter and activity tracker.
"It is amazing what you can do from your wrist," Cook said.
Apple is a late arrival to the still-nascent market for wearable technology. Several other companies already sell smartwatches that have been greeted with widespread indifference.
But Apple has a reputation for igniting dormant markets. Other music players, smartphones and tablet computers were first to market, but the devices did not enthrall consumers until Apple imbued them with its magic touch.
Text: Michael Liedtke and Anick Jesdanun, AP
Image: Apple CEO Tim Cook unveils the new Apple Watch on Tuesday, Sept 9, 2014, in Cupertino, California.
Images courtesy: AP