Binny Bansal's big challenge - convincing wife to try Flipkart for BigBasket

Last Updated: Fri, Aug 10, 2018 16:37 hrs

Up-selling, Cross-selling and getting customers to try newer product offerings is every founder's dream come true.

For those who thought convincing a customer was as easy as convincing a child at a candy store to settle for a toffee, you are sadly mistaken. It's more complicated than that.

Flipkart which has been in the news after being acquired by Walmart does not need any introduction of it's products and services. The October 2007 founded Flipkart has come a long way, and finally received a Tathaastu from the Competition Commission of India for its merger with Walmart.

Binny Bansal, the lone Bansal standing at Flipkart after Walmart's big buy-out, shares his experience.

The Bansals, the posterboys of India's e-commerce juggernaut themselves engaged in some tectonic campaigns to get customers trying newer services. At a time when most physical retailers would witness footfalls drying at stores, the Bansals packed their bags to deliver customer' orders. A move that left social sites startled and marketing gurus singing paens.

Speaking of footfalls, Did you miss on the IKEA launch that had some 6000 customers during the pre-launch. The first day had some 40,000 customers jostling for space.

Binny Bansal, speaking at an accelerator programme in Bengaluru detailed his biggest challenge- convincing his better half to shop from Flipkart instead of BigBasket.

Binny says that his wife has been a regular customer of BigBasket.

The story of Flipkart's grocery section is an on-off story. Two years ago, Flipkart's execs pulled the plug on Nearby, a grocery app that had failed to materialise. But Bansal's company has been reported of viewing the sector aggressively.

The renewed grocery service has been reported as armed with an estimated $ 264 million in funding. Named, Supermart, this Flipkart company is expected to place itself as a tough competitor to BigBasket, which has a decent marketshare and Actor Shahrukh Khan donning the role of a brand ambassador.

Although RedSeer consulting's estimates peg the industry developing slowly at $1 billion in 2017, online grocery is viewed by e-commerce firms as the next battleground. This, owing to the major factor of repeat purchases.

Bansal, according to a ToI report that covered an event in Bengaluru, quips that he had tried convincing his wife to check Flipkart's features. But so far, Mrs. Bansal refuses to. Binny hasn't been able to convince her.

Maybe convincing a customer is easier than convincing the better half?

Even as we await for the next level of tectonic campaigns (also read as discounts and freebies), we hope Mrs. Bansal gets at least some errands from Bansal's new site, at least to get him smiling. No hard feelings BigBasket.

And some feedback for Mr. Bansal

Also Read: $ 2.75 billion dollar payday for Flipkart's Binny Bansal in the offing?

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