India has been and always will be the hub for the small cars and the emerging Indian market is going to feature not only the entry level or premium hatches in its bag but also the luxury ones. With the reclining Indian car market and the increase in competition, not only at the entry level but at the luxury level as well, a new strategy has emerged - to offer luxury at cut off prices.
The hot competition between the luxury car makers in India is making them move towards the down-market and shift the production of the small cars here in India to cut the excise duty and keep the price competitive.
Image Courtesy: AP, Car Dekho
Text: Charu Kishnani, Car Dekho
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