Coca-Cola India said, "Sachin's appeal cuts across boundaries, genres and geographies. He is an icon of happiness much like Coca-Cola, and we will continue to look towards him for spreading happiness."
Abhishek Mehta, head, marketing communications, digital & services division, Toshiba India, said that Sachin stood for reliability, trust, quality and innovation - the attributes one can also associate with Toshiba. So why should we drop him? he asks
Rishi Piparaiya, director - marketing & bancassurance, Aviva Life Insurance, said the company would continue its association with Sachin in the future as well.
Rohan Pate, director of Pune-based real estate company Amit Enterprises, said "The visibility that we have achieved in the last two to three years since we got him on board has been enormous. I intend to continue with him at least for another few years."
Image Courtesy: BCCI