Ford India recently appointed an old India hand, Vinay Piparsania, as executive director (marketing, sales & service). Piparsania succeeds Nigel Wark, who has assumed a role in the US car major’s operations in China.
Piparsania will report to Michael Boneham, president and managing director, Ford India. In his new role, he will spearhead the company’s marketing, sales and after-sales operations, as Ford gears up to put eight more models on the road here by the middle of the decade.
Ford has, in recent months, been facing stiff competition amid a sluggish market in India. The company’s sales declined by 6.2 per cent to 41,364 units in the first six months of the financial year. The Figo continues to be the sole volume driver with recent launches, sedans Fiesta Classic and Ford Fiesta, failing to bring in strong numbers.
Boneham says about Piparsania, “His extensive marketing experience, along with the rich regional perspective that he has gained from his various positions across markets in the Asia Pacific and Africa region, will surely help us go further with our brand and business in India.”
Piparsania joined Ford India in 1996 — a year after the company was established here — as general manager (sales) and played a key role in establishing the Ford dealer network across the country. A mechanical engineer from IIT-Delhi, Piparsania, in his subsequent role as vice-president (marketing, sales, service and external affairs), managed Ford’s brand image in India through several product launches, including the Endeavour, the Classic SXi and the Fusion. Piparsania also has an MBA from Tulane University, USA.
Prior to this, he was vice-president (marketing and sales), Ford Group Philippines, where he was responsible for overseeing the launch readiness and dealer development activities for the introduction of the Ford Ranger, the Ford Focus and the Ford Mustang and building a robust dealership network.