Winds of change
It took just a couple of Skype calls for Micromax founders - Rahul Sharma and Vikas Jain - to rope in Hollywood actor Hugh Jackman to endorse their brand of mobile phone handsets.
But the decision to hand over the running of the company to industry professionals has obviously come after many closed-door meetings.
Successful entrepreneurs globally have had to take a decision like this at some point or the other to ensure their company keeps growing. Micromax proved no exception.
Almost 15 years after Sharma and Jain, along with two other friends - Sumeet Arora and Rajesh Agarwal - founded Micromax, they decided to bring in Vineet Taneja, an industry veteran who has marketed handsets for key rivals Nokia and Samsung for many years, as their company's chief executive officer.
Two weeks after Taneja's appointment, there was another top-level induction. Sanjay Kapoor, who was CEO of Bharti Airtel, the country's largest telecom operator, joined India's second largest handset company (the largest among the domestic handset makers) as chairman of the board.
Kapoor was also inducted into the promoter group of Micromax. In the coming months, Micromax will likely see many more professionals coming on board under the new leadership.
The idea behind these appointments is to give the home-grown company an imprint across the world.
Text: Sounak Mitra, Business Standard
Image courtesy: Micromax