When Narendra Modi talks about creating jobs in labour-intensive manufacturing, textile entrepreneur Sudhir Dhingra hopes the BJP leader means business.
Dhingra, who employs 30,000 workers in more than 20 factories around the capital New Delhi, says that politicians - for all their promises - have shown no interest in acting to avert a looming employment crisis.
"The government doesn't care," says the outspoken 66-year-old, who got his first break when he sold a batch of cheesecloth shirts to Britain in 1972.
Early on, Dhingra survived a change of fashion that saddled him with a pile of unsold stock. Learning his lessons - to keep close tabs on the market and control costs - he built Orient Craft into a $250 million business making 200000 garments daily.
That success has come despite, and not thanks to, India's politicians, who Dhingra says are obsessed by the size of investments but have given "no serious thought" to how jobs are actually created.
In the 63-year-old Modi, who polls show could become the next prime minister, Dhingra at last sees a leader who offers a better recipe: labour reforms, cheap land, steady power supplies and better infrastructure.
"Modi understands how to promote industry. He has a track record," said Dhingra, a tall man who cut a patriarchal figure as he strode the floor of his busy factory.
Text: Manor Kumar and Douglas Busvine, Reuters