Chenchu Reddy sure is enterprising.
The 45-year-old from Banda Kindi Palle village in Nellore district, Andhra Pradesh has been in the news for hitting upon an added ingredient to ensure a bumper harvest from his five-acre farm - 4x3 hoardings of Sunny Leone.
Reddy, who grows cabbage and cauliflowers, had put up up to six-seven hoardings of bikini-clad Sunny Leones in January across his farm to ward off the evil eye.
The hoardings with banners that read Orey Nannu Choosi Yedavaku Raa (Don't cry on seeing me) and Atu Yekkada Choosthunav, Nannu Choodu (Where are you looking? See me) have worked well for Reddy.
"I got a very good yield from my 10 acres. The bumper stock in my field was drawing unnecessary attraction. After struggling to divert their attention for few days, I decided to put up the flexes of Sunny Leone," he told the Times of India.
He clarified that no one in his village had objected to his entreprising solution. They did not find it offensive or indecent, he had been reported as saying earlier.
From a report carried by The News Minute, the brains behind this experiment in new-age farming seems to have been the person running the computer centre in Banda Kindi Palle.
"I went to the computer centre and asked them to give me a photo which will divert the attention of the people away from my crops... and they gave me this photo," the website reported him as saying.
Will other farmers follow the Reddy experiment? And will it make farming more 'attractive'? We leave it to you to speculate.