The Chevrolet Sail has something to boast of.
It is the fastest growing of all the models that General Motors (GM) produces in China. Ever since its launch in the Middle Kingdom in January 2010, the Sail has been filling up GM's order books. It's not surprising why.
The Sail family has been designed, engineered and developed by GM-SAIC's two joint ventures - GM Shanghai and PATAC, the Pan Asia Technical Automotive Centre. It has been built keeping the Chinese customer in mind, and that has paid off for the company.
There is a famous misquoted phrase that goes like this: "What's good for General Motors is good for the country."
So to take a cue from that: is what's good for the Chinese good for us? Well, why not? Like us, the Chinese need lots of rear leg room. For them, three-box cars are also a sign of prestige. They also appreciate value for money.
They like Chinese food and so do we. And so on and so forth. So if they love the Sail, will we Indians also fall for it? Read on.
Text: Srinivas Krishnan, Business Standard