[India], May 17 (NewsVoir): Clarity Communication, a Delhi-based PR and celebrity endorsement startup that has demonstrated significant growth in adding startups and large companies in last 15 months since its inception raised an undisclosed investment from Atraxn Partners.
This investment will help Clarity to augment and consolidate its position with some of the most influential clients in the market.
The approach would be to build skills and expertise in traditional, digital, social media and celebrity endorsements to cater to wide variety of business and industries.
Clarity Communication partners few leading names in technology, real estate, ed-tech, environment and travel industry.
Clarity has recently added new set of clients to their portfolio like Venture Capital firms and Investment advisory firms.
Sowmya Iyer, founder and CEO of Clarity Communication said, "The approach to communication is three-pronged - storytelling, brand psychology and integrity. At clarity, we are striving every single day to be better at these and that is the core reason that it is adding clients in its portfolio. With this round of investment, it will help us to augment and consolidate our position with some of the most influential clients in the market and add talent to our team".
Managing Partner of Atraxn said, "Our investment in Clarity Communications is largely due to the execution and scale that they have shown in last 15 months, also we feel the market is largely untapped in startup-Up PR space, secondly the founder of Clarity where she has more than 17 years of experience with prestigious names such as Concept PR, E-Lexicon PR, Sahara India Group in Public Relations and Corporate Communication. Atraxn primarily focuses on early startups that needs funding and execution strategies to scale their business". (NewsVoir)