Coke launches digital magazine

Source : BUSINESS_STANDARD
By : BS Reporter
Last Updated: Thu, Nov 15, 2012 19:41 hrs

Coca-Cola Company on Thursday replaced its corporate website with Coca-Cola Journey, which is a digital magazine that focuses on social causes and company news. “Today, Coca-Cola is taking its digital communications to a new level,” says Clyde Tuggle, Chief Public Affairs and Communications Officer. The launch issue features a cover story on Coca-Cola’s commitment to supporting schools in India, Chairman and CEO Muhtar Kent’s ‘Five Keys to Innovation’, and an interview with NASCAR driver Danica Patrick. “We designed

Coca-Cola Journey to be a sharp departure from how companies use their corporate websites,” explains Ashley Brown, Director of Digital Communications and Social Media.




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