Samsung's new Galaxy Tab S tablet looks different.
As soon as I turned on the screen, I noticed that the colours are stunning and vivid. Red looks redder, and greens are greener. The lawn and the trees in "Ghostbusters" look alive, as does a purple-tinted apparition.
The Tab S is also thinner than other leading tablets, at a quarter of an inch (6.6 millimeters). The model with the smaller screen is lighter, too.
Samsung Electronics Co. achieves all this by using a display technology previously limited to smartphones. It's called AMOLED, for active-matrix organic light-emitting diodes. Samsung released an AMOLED tablet in 2012, but it was expensive and didn't sell well. The new ones are priced more competitively - the same as iPads of comparable size.
The Tab S with an 8.4-inch screen, measured diagonally, costs $400 (approximately Rs 24,000), while a 10.5-inch version costs $500 (approximately Rs 30,000) in the US.
Text: Anick Jesdanun, AP
Image: A member of the media tries out a new Samsung Galaxy Tab S after the tablet's debut at a news conference in New York.
Images courtesy: AP