WebSify
Follow us on
Mail
Print

Dhaka inferno revealed gap in safety for global brands

Source : BUSINESS_STANDARD
Last Updated: Sat, Dec 08, 2012 18:58 hrs

pThe fire alarm shattered the monotony of the Tazreen Fashions factory Hundreds of seamstresses looked up from their machines startled On the third floor Shima Akhter Pakhi had been stitching hoods onto fleece jackets Now she ran to a staircaseppBut two managers were blocking the way Ignore the alarm they ordered It was just a test Back to work A few women laughed nervously Ms Pakhi and other workers returned to their sewing tables She could stitch a hood to a jacket in about 90 seconds She arranged the fabric under her machine Ninety seconds Again Ninety more seconds She sewed six pieces maybe sevenppThen she looked upppSmoke was filtering up through the three staircases Screams rose from below The two managers had vanished Power suddenly went out throughout the eight-story building There was nowhere to escape The staircases led down into the fire Iron grilles blocked the windows A man cowering in a fifth-floor bathroom called his mother to tell her he was about to diepp&ldquoWe all panicked&rdquo Ms Pakhi said &ldquoIt spread so quickly And there was no electricity It was totally dark&rdquoppTazreen Fashions Ltd operated at the beginning of the global supply chain that delivers clothes made in Bangladesh to stores in Europe and the United States By any measure the factory was not a safe place to work Fire safety preparations were woefully inadequate The building itself was under construction &mdash even as sewing work continued inside &mdash and mounds of flammable yarn and fabric were illegally stored on the ground floor near electrical generatorsppYet Tazreen was making clothing destined for some of the world&rsquos top retailers On the third floor where firefighters later recovered 69 bodies Ms Pakhi was stitching sweater jackets for C&A a European chain On the fifth floor workers were making Faded Glory shorts for Walmart Ten bodies were recovered there On the sixth floor a man named Hashinur Rahman put down his work making True Desire lingerie for Sears and eventually helped save scores of others Inside one factory office labor activists found order forms and drawings for a licensee of the United States Marine Corps that makes commercial apparel with the Marines&rsquo logoppIn all 112 workers were killed in a blaze last month that has exposed a glaring disconnect among global clothing brands the monitoring system used to protect workers and the factories actually filling the orders After the fire Walmart Sears and other retailers made the same startling admission They say they did not know that Tazreen Fashions was making their clothingppBut who then is ultimately responsible when things go so wrongppThe global apparel industry aspires to operate with accountability that extends from distant factories to retail stores Big brands demand that factories be inspected by accredited auditing firms so that the brands can control quality and understand how where and by whom their goods are made If a factory does not pass muster it is not supposed to get orders from Western customersppTazreen Fashions was one of many clothing factories that exist on the margins of this system Factory bosses had been faulted for violations during inspections conducted on behalf of Walmart and at the behest of the Business Social Compliance Initiative a European organizationppYet Tazreen Fashions received orders anyway slipping through the gaps in the system by delivering the low costs and quick turnarounds that buyers &mdash and consumers &mdash demand C&A the European retailer has confirmed ordering 220000 sweaters from the factory But much of the factory&rsquos business came through opaque networks of subcontracts with suppliers or local buying houses Labor activists combing the site of the disaster found labels order forms design drawings and articles of clothing from many global brandsppWalmart and Sears have since said they fired the suppliers that subcontracted work to Tazreen Fashions Yet some critics have questioned how a company like Walmart one of the two biggest buyers in Bangladesh and renowned for its sophisticated global supply system could have been unaware of the connectionppThe factory&rsquos owner Delowar Hossain said his managers arranged work through local middlemen &ldquoWe don&rsquot know the buyers&rdquo Mr Hossain said in an interview &ldquoThe local man is important The buyer &mdash I don&rsquot care&rdquoppBangladesh is now a garment manufacturing giant the world&rsquos second-leading apparel exporter behind China which is no longer the cheapest place to make many basic goods Bangladesh has the lowest garment wages in the world and many of the Tazreen factory&rsquos victims were young rural women with little education who earned as little as 45 a month in an industry that now accounts for 19 billion in exportsppIn Bangladesh public outrage about the fire has boiled over An estimated 100000 people attended the burial ceremony of 53 workers whose bodies could not be identified Industry leaders have promised financial support for survivors and the families of the dead The Bangladeshi government has started inspecting the country&rsquos 4500 garment factories it has already found fire code violations in almost a third of the hundreds it has examinedpp&ldquoNow we have to do much more&rdquo said Mohammad Shafiul Islam Mohiuddin president of the Bangladesh Garment Manufacturers and Exporters Association conceding past failures &ldquoWe have learned We start from here&rdquoppIn Bangladesh factory fires have been a persistent problem with the International Labor Rights Forum saying more than 600 garment workers have died in such fires since 2005ppAnd even before the Tazreen blaze outside pressure was building on Bangladesh&rsquos garment sector to increase wages and ease restrictions on union organizing Secretary of State Hillary Rodham Clinton along with European diplomats has urged the government to investigate the unsolved murder of a labor organizer Aminul IslamppIn reconstructing the deadly blaze The New York Times interviewed more than two dozen survivors relatives of the victims Bangladeshi fire officials garment factory owners and managers auditors and others In the end analysts said the conflagration was a tragic byproduct of an industry in which global brands and retailers encouraged by hundreds of millions of consumers around the world are still primarily motivated by the bottom linepp&ldquoWe as consumers like to be able to buy ever-greater quantities of ever-cheaper goods every year&rdquo said Richard M Locke deputy dean of the MIT Sloan School of Management &ldquoSomebody is bearing the cost of it and we don&rsquot want to know about it The people bearing the cost were in this fire&rdquoppstrongEscape time is loststrongbr Several months ago Shima Akhter Pakhi was summoned to the sixth floor of Tazreen Fashions Ms Pakhi 24 had worked at the factory for three years and every month she sent money back to her family in rural Bangladesh Now she earned a monthly base salary of 51 maybe 20 more with overtime Up on the sixth floor managers were tapping her for fire safety dutyppWhen Ms Pakhi started at Tazreen the factory had only three floors but the owner was adding five upper floors in expectation that business would grow The empty unfinished sixth floor was nearly the size of a football field Ms Pakhi and a few other employees were handed fire extinguishers and taught to remove the pin squeeze the handle and spray They were also told that in the case of a fire on upper floors employees should evacuate down the staircases in descending order from top to bottompp&ldquoThey did not tell us what we would do if the fire started on the ground floor&rdquo Ms Pakhi recalledppFire investigators say the blaze erupted on the cavernous ground floor after stacks of yarn and fabric caught fire Had the fabric been stored in an enclosed fireproof room as required by law the fire could have been contained and the workers could have escapedppInstead the blaze spread quickly pushing up the staircases along with toxic fumes from burning acrylic Investigators discovered that few fire extinguishers had been used And finally managers made a catastrophic mistake by initially dismissing the fire alarmpp&ldquoThey killed time&rdquo said Abu Nayeem Mohammad Shahidullah the director general of Bangladesh&rsquos national fire service &ldquoTime was so precious so important But they said it was a false alarm&rdquoppMr Hossain the factory owner said in a separate interview with Bangladeshi news media that he did not know why managers on the floor would have tried to stop employees from leaving the factory He added that none of the gates in the staircases were lockedppManagers had been preparing the factory for inspections from buyers and staged a drill a few days before the fire several employees said Ms Pakhi said managers had even displayed photographs of the fire training session on bulletin boardspp&ldquoI think they took the pictures and hung them on the board to show the buyers&rdquo she said &ldquoThey would see the pictures and think they have trained people to fight fires But personally I don&rsquot think I could fight fires with this training&rdquoppTazreen Fashions is part of a larger garment conglomerate the Tuba Group which owns at least half a dozen apparel factories in Bangladesh Mr Hossain said a team from Walmart&rsquos local office conducted a compliance audit last year and faulted the factory for excessive overtime while making no mention of fire safety or other issues Moreover he said the local buying houses had also inspected and approved the factory tantamount he assumed to approval from Walmart and the other global brands these middlemen representedppKevin Gardner a Walmart spokesman said the company stopped authorizing production at Tazreen &ldquomany months before the fire&rdquo But he did not say why Accredited outside auditors inspected the factory on Walmart&rsquos behalf at least twice in 2011 he said That May auditors gave the factory an &ldquoorange&rdquo rating meaning there were &ldquohigher-risk violations&rdquo Three months later the factory&rsquos grade improved to &ldquoyellow&rdquo meaning there were &ldquomedium-risk violations&rdquoppSears in a statement said its supplier &ldquowas not authorized&rdquo to produce goods at the Tazreen factory and that it had done so &ldquoin violation&rdquo of Sears&rsquos rulesppBut David Hasanat the chairman of the Viyellatex Group one of the country&rsquos most highly regarded garment manufacturers pointed out that global apparel retailers often depend on hundreds of factories to fill orders Given the scale of work retailers frequently place orders through suppliers and other middlemen who in turn steer work to factories that deliver low costs &mdash a practice he said is hardly unknown to Western retailers and clothing brands The order for Walmart&rsquos Faded Glory shorts documents show was subcontracted from Simco Bangladesh Ltd a local garment maker &ldquoIt is an open secret to allow factories to do that&rdquo Mr Hasanat said &ldquoEnd of the day for them it is the price that matters&rdquoppA Friend Shouts &lsquoSave Us&rsquoppOn the sixth floor Hashinur Rahman heard the screams and rushed to a staircase He and others had been making satiny lingerie but they pushed past a manager and began descending into thicker and thicker smoke Ignoring the manager would save their livesppThe factory did not have ceiling sprinklers or an outdoor fire escape Fire officials later concluded that the two staircases on the eastern side of the building were quickly overwhelmed with fire and toxic smoke But officials say the lone western staircase remained passable for many minutes and provided an escape route for many survivors About 1150 people were working that night and all of the roughly 300 workers on the second floor managed to escape down the stairs fire officials saidppMr Rahman 32 had barely made it out of the building along with many of his colleagues when his cellphone rang It was a friend who worked on the third floor Hundreds of people were trappedpp&ldquoSave us&rdquo the friend shouted &ldquoHelp us&rdquoppMr Rahman said he ran to the narrow alley that separated the factory&rsquos western wall from a building under construction The gap was maybe five feet Work crews had covered the western wall with rickety bamboo scaffolding so they could put plaster on the exterior of the still-unfinished Tazreen factoryppMr Rahman climbed the bamboo to a third-floor window covered with an iron grille He leapt onto a concrete slab of the new building and found a brick He began smashing the grille trying to break it open He looked inside and saw his co-workers&rsquo desperate faces They were in the room where samples were made and sent to buyers for final approval and they stood on sewing tables pulling frantically on the grilleppOne seamstress who goes by a single name Rahima had tried to escape the third floor by a stairwell but began choking on smoke As the smoke thickened Ms Rahima said she fell to the floor Then people trampled herpp&ldquoWhen I fell down and the people were stepping on me I did not think I would survive&rdquo she recalled &ldquoBut then I thought of my daughter&rdquoppMs Rahima had been married to a husband who beat her When their daughter was born five years ago the husband fled Ms Rahima left her village to find work in the garment industry which has provided an escape from grinding rural poverty for millions of women like her in Bangladesh and around the world She moved into a rented room with her two sisters and got a job at Tazreen In the village Ms Rahima&rsquos parents cared for her daughter while she sent back money Two days before the fire the little girl arrived for a rare visitpp&ldquoI got my strength and I stood up&rdquo Ms Rahima said &ldquoI ran to the sample room&rdquoppFinally the iron grille gave wayppA few men jumped to the concrete slab of the adjacent building Leaning against the scaffolding they reached across the gap to help co-workers make the leap Women went first Ms Rahima made it across So did Ms Pakhi On other floors people smashed open windows or tore out exhaust fans and leapt into the darkness Some landed on the metal roofs of nearby shanties Some landed on the groundppAnd some never made it out at allppSon Phones &lsquoMa&rsquo Before DyingppAs word spread people raced to the factory mothers fathers husbands wives and gawkers Soon a throng stood beneath the building their faces glowing in the cruel brilliance of the flames Golapi Begum left her own factory job and raced to Tazreen Fashions to find her son Palash Mian He was 18 and worked on the fifth floor Ms Begum stared up at the factory and shriekedppThen her cellphone rang It was her sonpp&ldquoMa I have no way to save my life&rdquo he told her &ldquoI cannot find any way to get out I am in the bathroom of the fifth floor I am wearing a black T-shirt And I have a shirt wrapped around my waist You will find me in the bathroom&rdquoppHe hung up He called his father as well as several friends Then his phone went deadpp&ldquoI became insane&rdquo his mother said &ldquoI spent the whole night in front of the main gate of the factory I was screaming all the time&rdquoppShe found him the next day Rescuers had lined up all the recovered bodies on the grounds of a nearby school Family members unzipped bag after bag searching One husband looking in vain for his young wife said the charred human remains looked like chunks of coalppBut Ms Begum unzipped a bag and found her son She recognized his face And he was wearing a black T-shirtppShe collected his body and returned it to their village where he was buriedppJulfikar Ali Manik contributed reporting from Ashulia and Steven Greenhouse from New Yorkhr pp alignrightem©2012 The New York Times News Serviceemp


blog comments powered by Disqus
most popular on facebook
talking point on sify finance