WebSify
Follow us on
Mail
Print

Dhoni in 200 cr endorsement deal with Rhiti Sports

Source : PTI
Last Updated: Tue, Jul 13, 2010 10:34 hrs
Dhoni

New Delhi: Indian cricket captain Mahendra Singh Dhoni has signed a whopping Rs 200 crore endorsement deal with a talent management company, surpassing Sachin Tendulkar in the corporate contract sweepstakes.

Dhoni has entered into a two-year deal with Rhiti Sports Management and Mindscapes, which will manage the Indian skipper's long list of endorsements and brand associations, corporate profile, patents and digital rights, images, visibility on social networking sites and merchandise through a joint venture.



South Africa mulling over use of World Cup stadiums

Tendulkar's three-year deal with sports management firm Iconix, signed in 2006, was worth Rs 180 crore.
 
Confirming the development, Rhiti Sports General Manager (Operations) Sanjay Pandey said as per the agreement, the company will be looking after Dhoni's entire spectrum of endorsements.

"Yes, we have entered into a two-year contract with Dhoni for Rs 200 crore. We have signed the contract a week back.

blog comments powered by Disqus
most popular on facebook
talking point on sify finance