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Digilife Distribution and Marketing Services (DDMS) Partners with Silicon Power

Source : BUSINESS_WIRE
Last Updated: Fri, Jan 04, 2013 13:20 hrs

New Delhi, Delhi, India:-- DDMS, a 100% subsidiary of HCL Infosystems enters into a strategic partnership with Silicon Power

-- DDMS to distribute Silicon Power’s range of data storage products across India

Digilife Distribution and Marketing Services (DDMS), a 100% subsidiary of HCL Infosystems Ltd. (www.hclinfosystems.in ), India’s premier hardware, services and ICT Systems Integration and Distribution Company, today announced their partnership with Silicon Power India. This is a first-of-its-kind engagement whereby DDMS will distribute Silicon Power’s all storage products range across India. The products will include Silicon Power’s range of flash memory cards, USB flash drives and solid state disks.



Under this alliance DDMS and Silicon will collaborate on marketing, sales and technical areas and overall go-to market activities. The collaboration will enable Silicon Power to benefit from DDMS’s strong technological lineage and draw upon DDMS’s strengths in mobile distribution in over 200 cities in India. HCL‘s DDMS will help boost the growth of Silicon Power, through its extensive channel in the Indian market and reach all tiers of cities.

Commenting on the initiative, Mr. Sanjay David, CEO Digilife Distribution and Marketing Services, a 100% subsidiary of HCL Infosystems said, “We are excited to join hands with Silicon Power to distribute their wide range of innovative and unique data storage products. We believe this partnership will add a new dimension to our current offerings and further grow the flash data storage market in the country. For DDMS this partnership will add an important dimension of mobile and IT Products range to its portfolio. With our extensive and robust channel network we are sure that Silicon Power will be a huge success in India. ”

Mr. Kuldip Sengar, Director-Sales of Silicon Power India said “We are pleased to partner with Digilfe and strengthen our distribution network through their strong sales channel. The collaboration will expand our reach across the country and make the complete range of Silicon Power products available to the market. The wide network of DDMS would establish our presence and would enable increase in our sales as well as an overall growth in market share.”

Silicon Power is a leading global brand for digital storage devices and the brand is known for its versatile and asthetic designs. The partnership would enable Silicon to leverage the extensive distribution network of DDMS in order to compete in the crowded flash data storage market in the country.

As part of the agreement, DDMS will take care of the marketing related activities for Silicon Power’s products in the country, and further help promote, participate and extend the sale of the Silicon Power’s products through activities such as market research, advertising, trade shows, internet marketing etc.

About HCL Infosystems

HCL Infosystems Ltd, with revenue (LTM) of US$ 2.0 billion (Rs 10,840 crores) is India’s premier hardware, services and ICT systems integration company offering a wide spectrum of ICT products that includes Computing, Storage, Networking, Security, Telecom, Imaging and Retail. HCL is a one-stop-shop for all the ICT requirements of an organisation. India's leading System Integration and Infrastructure Management Services Organisation, HCL has specialised expertise across verticals including Telecom, BFSI, eGovernance & Power. HCL has India's largest distribution and retail network, taking to market a range of Digital Lifestyle products in partnership with leading global ICT brands, including Apple, Cisco, Ericsson, Kingston, Kodak, Konica Minolta, Microsoft, Nokia, Toshiba, and many more. HCL today has India's largest vertically integrated computer manufacturing facility with over three decades of electronic manufacturing experience & HCL desktops is the largest selling brand into the enterprise space. With India’s largest ICT services network that reaches to every corner of India, HCL’s award winning Support Services makes it the preferred choice of enterprise and consumers, alike. For more information please visit us at www.hclinfosystems.in.

About HCL

HCL is a $6.2 billion leading global technology and IT enterprise comprising two companies listed in India - HCL Technologies and HCL Infosystems. Founded in 1976, HCL is one of India's original IT garage start-ups. A pioneer of modern computing, HCL is a global transformational enterprise today. Its range of offerings includes product engineering, custom & package applications, BPO, IT infrastructure services, IT hardware, systems integration, and distribution of information and communications technology (ICT) products across a wide range of focused industry verticals. The HCL team consists of over 90,000 professionals of diverse nationalities, who operate from 31 countries including over 500 points of presence in India. HCL has partnerships with several leading global 1000 firms, including leading IT and technology firms. For more information, please visit www.hcl.com.
Contact:
Ashutosh Bhattacharya, Head - Corporate Communications, HCL Infosystems, +91 9811920415

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