New Delhi: Having trained more than 10,000 users since its inception, digital marketing training company Digiperform is pacing towards its objective of bridging the huge gap existing between the industry's digital training needs and the availability of training companies.
The trainees who come from various backgrounds like college students, working professionals, startup owners, entrepreneurs, and housewives are able to earn average salaries upwards of Rs. 14,000 per month through the digital training they receive via Digiperform, adding up to Rs. 4.2 crore per month to India's GDP.
Awarded as the "Most Trusted Brand in Digital Education 2017" by WCRC Leaders Asia, "India's Most Promising Brand 2017" in education sector by WCRC Leaders Asia and the Gold Category status by WCRC for recently launched Digital Marketing Executive Curriculum, Certifications and LMS developed for Digital Marketing Trainings, Digiperform has had a major role in kick-starting the 'Digital India' project.
By 2020, it aims at imparting digital marketing skill training to a million people, enabling them to be self-employed, get placed in top organizations and understand the operation of digital marketing to run their own empires.
To achieve its goal, the training platform plans to enter into 120 new partnerships across the key target markets; India, Australia, Middle East and Africa.
"Digital marketing is becoming the backbone for many businesses, which increases their need for professionally trained digital marketers that can help them in generating sales and leads. This shift in business and market practice is giving rise to many opportunities and as a result, the subject has become mainstream in many professional courses," said CEO, Digiperform, Manu Jolly.
"More and more job seekers have started showing interest in learning this skill, buoyed by Prime Minister Narendra Modi's dream project of 'Digital India'. Predictions say that there will be 18 lakh digital marketing jobs in the next three years and we are poised to fulfill this need through our specialized courses," Jolly added.
Established in 2014, Digiperform imparts digital skill training and all kinds of industrial exposure to people, enabling them to be self-employed or get placed in top organizations.
It offers two certifications; Digiperform Certified Digital Marketing Executive Course (dCDME) and Digiperform Certified Digital Marketing Consultant Course (dCDMC), for executive and consultant levels of proficiency, which not only enhances the skills but also gets the trainees recognition from the employers.
Along with this, Digiperform also helps to earn multiple certifications that are offered by different Ad tools and platforms like Google Adwords and Analytics Certifications, Bing Ads, Facebook Blueprint Certifications and Multiple Content and Inbound Marketing Certifications offered by Hubspot.
Apart from training, Digiperform also has a job posting section with over 150 digital marketing agencies and corporates like Sociowash, OMLogic, ScoopWhoop, Internet Mogulus, Digital Patang, Red Lemon, Mindscroll, Techmagnate posting their frequent requirements.
Its special placement-focused add-on module for freshers looking for hand-holding in communication and presentation skills, creates a bespoke learning path for each candidate after thorough psychometric and aptitude evaluation.
Leveraging this training that also involves grooming, mock interviews, resume building and interview assistance, till date, over 3000 freshers have been placed across various industries.