Direct selling companies leverage online platform

Last Updated: Thu, Jul 26, 2012 04:55 hrs

Taking a cue from the boom in the e-commerce industry in India, direct selling companies have also started leveraging the power of the online platform to sell their products to their business owners. While Amway has seen its online sales grow from three per cent in 2007 to 28 per cent of its net turnover at present, Oriflame says its online sales comprise 85-90 per cent of its business volume in the country.

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