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Escorts launches new range of tractors

Source : BUSINESS_STANDARD
Last Updated: Sat, Dec 01, 2012 18:40 hrs
Farmtrac launches executive tractors

Tractor major Escorts today launched a new range of tractors in commercial segment, aiming to capture 20 per cent market share in the space.

The new tractor range is available in 25- to 50-hp capacity, and this range has been developed keeping in mind the increasing usage of tractors in the commercial segment, the marketing head, Shenu Aggarwal, said.

He said tractors for commercial segment constitute 40 per cent of country's total tractor market size of 5.25 lakh units. "Our aim is to capture 20 per cent market share in commercial segment of tractors," he said.

Saying the commercial use of tractors is increasing rapidly, he said the range of tractors would allow farmers to earn more income by deploying them for custom hiring, hauling, loading, digging and other commercial applications.

He said the new range of tractors comes up with engine which provides 10 per cent extra power and 10 per cent saving on fuel. "The new Powertrac tractors gets better on fuel savings and bigger on power, enabling farmers to earn more and save more," he said. Company's Head Sales Sameer Tandon said though overall tractors' market contracted by 1 per cent but in northern part of the country the market expanded by 7-8 per cent. Escorts clocked growth of 1.5 per cent in sales at 64,000 tractors during October-September 2012 as against sales in corresponding period, he said.


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