New Delhi, Delhi, India:ESPN STAR and ESPN International have entered into a cricket distribution agreement for Latin America to carry top ICC events and the Champions League Twenty20 through 2015. This will be the first time that these events will be presented in the region.
The International Cricket Council (ICC) agreement is a four-year deal from 2012 to 2015 and covers several ICC events, including the global showpiece of the cricket calendar, the 2015 ICC Cricket World Cup in Australia and New Zealand. Under the agreement, ESPN International will carry the events in English via ESPN Play (WatchESPN in Brazil), ESPN’s broadband network that offers live and on demand sports video across the region.
The upcoming cricket coverage includes the ICC Under 19 Cricket World Cup in Tony Ireland Stadium, Townsville, Australia from August 10-25; the ICC World Twenty 20 in Sri Lanka from September 18-October 7; and the Karbonn Champions League Twenty20 in October.
List of ICC Events 2012-2015
The Karbonn Champions League Twenty20 agreement is a three-year deal covering 2013-2015. The event brings the best club teams from top cricket playing nations, including the West Indies, Australia, England, New Zealand and South Africa, together in one of the major cricket competitions worldwide. Organizers have announced that Pakistan and other nations will be added this year. The fourth edition of this marquee tournament will be held in South Africa later this year across four venues – Centurion, Johannesburg, Durban and Cape Town - and will feature a total of 14 teams and 29 matches.
“It is our endeavour to work along with our partners in taking the game of cricket to new markets and new audiences and we are delighted to have succeeded in securing the first ever broadcast partnerships for the ICC events and the Champions League Twenty20 in South America. We are very pleased to be working with ESPN to showcase an exciting calendar of ICC cricket events in this emerging cricket market, and this exciting partnership underscores our commitment to Latin American fans as the sport continues to grow at an immense rate across the globe.” said ESPN STAR Sports’ Anurag Dahiya, Senior Vice President, Corporate Development & Cricket Rights.
David Richardson, ICC Chief Executive said, “The ICC is extremely pleased to have a committed partner in ESPN STAR Sports, which has helped further extend the reach of this tournament by continually setting new standards in global distribution and coverage of cricket. I’m confident that these broadcast partnerships will grow the popularity of the game in this emerging market and assist in unlocking the undoubted potential to raise the profile of cricket to new audiences.”
About ESPN STAR Sports
ESPN STAR Sports is a 50:50 joint venture between two of the world’s leading cable and satellite broadcasters.. As Asia's biggest sports content provider, ESPN STAR Sports combines the strengths and resources of its parent companies – Walt Disney (ESPN, Inc.) and News Corporation Limited (STAR) – to deliver a diverse array of international and regional sports to fans across multiple platforms.
ESPN STAR Sports features a comprehensive portfolio of multimedia assets including its television networks (ESPN, STAR Sports, STAR Cricket, ESPNEWS, ESPN HD, STAR Cricket HD), broadband network (ESPN Player), digital content services (espnstar.com, mobileESPN), and its on-ground Event Management Group with the aim to engage and entertain sports fans anytime, anyplace.
ESPN STAR Sports showcases an unparalleled variety of premier sports from around the globe featuring some of the most iconic sports events to viewers across 24 countries in Asia through its 25 television networks and 3 broadband networks, each localized to deliver differentiated programming to meet diverse needs of Asian sports fans.
ESPN Latin America
Formed in 1988, ESPN International spans over 32 countries and territories in Latin America from its central regions of production in Argentina, Brazil and Mexico, including four TV networks SD 24/7-ESPN Latin, ESPN2, ESPN+ and ESPN3- with two channels in HD 24/7-ESPN HD and ESPN HD- in English, Spanish and Portuguese for 33.1 million subscribers. Today, in addition to TV, ESPN International has expanded its presence across different platforms such as mobile, internet, radio, print, broadband, wireless, consumer products and event management. ESPN3, the latest launch, is a live multi-screen network, produced in HD and being the first of its kind to be simultaneously available for TV, internet and mobile devices.
ESPN covers top soccer events of soccer in the region including, Italian Serie A, English Premier League, FA Cup, and International Qualifiers and Friendlies, all airing pan-regionally in Latin America and the Caribbean; UEFA Champion League- currently airing in Brazil and as of 2012-2013 in the rest of Latin America; and Spain’s La Liga airing in South America. SportsCenter airs in three languages with more than 30 live weekly editions. In print, Revista ESPN in Brazil covers a mix of original sports content. ESPN International Radio began syndicating content in 2000 and is now heard in four countries, including Argentina (AM and FM), Mexico and Brazil. ESPN Play (ESPN360 in Brazil) is the brand’s broadband service that features exclusive on-demand sports video, live events and high quality long-format video. ESPN Mobile provides the best applications for smartphones and tablets. ESPNDeportes.com is ESPN’s online platform for the Spanish-Speaking world, with the widest range of sports and entertainment news for the sports fan, with the latest technological applications.
Sameer Bajaj, ESPN Software India Pvt Ltd, +91 9811222700