ESPN STAR Sports Launches its on-ground division ‘Event Management Group’ in India

Last Updated: Tue, Apr 17, 2012 09:20 hrs

New Delhi, Delhi, India:ESPN STAR Sports, Asia’s leading sports broadcaster, announced the launch of its on-ground division ‘Event Management Group’ (EMG) in India. The company further announced that PepsiCo India has signed on EMG to manage its mega football league Pepsi T20 Football’s on-ground events in India. As a part of the deal, ESPN STAR Sports is producing and showcasing the Pepsi T20 Football tournament in a special 8 episode series. The EMG is also managing the School Quiz 2012 where it has roped in HDFC Life as the title sponsor. While on-ground initiatives around the HDFC Life School Quiz 2012 have already started, on-air telecast of the Quiz begin on June 01, 2012.

The Event Management Group (EMG) manages and promotes premier sporting events around Asia. EMG specialize in creating, managing, promoting, consulting, producing and syndicating leading sporting events such as the KIA X Games Asia, KL World 5s and Guinness 9-Ball Tour. With over 1000 events in 11 countries, all events organised by EMG, enjoy unrivalled regional broadcast across Asia through the ESPN and STAR Sports channels.

Speaking on the occasion, Sanjay Kailash, Executive Vice President, ESPN Software India Pvt Ltd, said, “Our Event Management Group has firmly established itself across Asia Pacific with world class products designed to engage and entertain sports fans. It offers an exciting business opportunity in the India market as well. We can bring our deep international experience into play; create tailor made events and offer interesting and innovative marketing solutions using multiple platforms of ESPN STAR Sports. I am sure corporates will see lot of value in what EMG has to offer.”

About ESPN STAR Sports

ESPN STAR Sports is a 50:50 joint venture between two of the world’s leading cable and satellite broadcasters. As Asia's definitive and complete sports broadcaster and content provider, ESPN STAR Sports combines the strengths and resources of its ultimate parent companies – Walt Disney (ESPN, Inc.) and News Corporation Limited (STAR) – to deliver a diverse array of international and regional sports to viewers via its encrypted pay-TV services.

ESPN STAR Sports showcases an unparalleled variety of premier sports from around the globe featuring some of the most iconic sports events to viewers across 24 countries in Asia through its 25 television networks and 3 broadband networks, each localized to deliver differentiated programming to meet the diverse needs of Asian sports fans.

ESPN STAR Sports’ networks cover 24 countries, showcasing world-class premier sports programming to Asian viewers. This includes ESPN China, ESPN Hong Kong, ESPN India, ESPN Malaysia, ESPN Philippines, ESPN Indonesia, ESPN SEA, ESPN SEA 2, ESPN Taiwan, SBS ESPN (Korea), STAR Sports Asia, STAR Sports Hong Kong, STAR Sports India, STAR Sports Malaysia, STAR Sports SEA, STAR Sports SEA 2, STAR Sports Taiwan, STAR Sports Indonesia, STAR Cricket, ESPNEWS, ESPN HD (Malaysia), ESPN HD (SEA), ESPN HD (Taiwan), ESPN HD (India), STAR Cricket HD, ESPN Player (Singapore), ESPN Player (Hong Kong) and ESPN Player (Malaysia).

ESPN STAR Sports aims to reach consumers at any time, any place and through all new media platforms, both internet and mobile. ESPN Player, a revolutionary broadband network offers users with anytime, anywhere access to live world-class sports content, delivers real time in-game stats and scoreboards, and a fully interactive experience for users to enjoy their viewing experience with other sport fans online. The multi-lingual, online platforms,, and interact with millions of users providing them with in-depth sports news, results and competitions. mobileESPN offers a combination of specially produced video news clips, in-depth news coverage and analysis for sport fans constantly on the move. On the ground, the ESPN STAR Sports Event Management Group manages and promotes premier sporting events across Asia.
Sameer Bajaj, Associate Director, Corporate Communications, ESPN Software India Pvt Ltd, +91 9811222700

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