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'Facebook' helps Capital Foods to scale up noodles sales

Source : PTI
Last Updated: Wed, Mar 24, 2010 04:25 hrs

A growing reach of popular social networking websites such as 'Face Book' has been effectively used by FMCG player Capital Foods to push up its noodles and soup sales over the last six months.

The company, which is an emerging player in the country's consumer market, has seen a 30 per cent growth over the last six months in its revenues from the sale of food items after it ran an advertising campaign on 'Facebook', its Chairman and Managing Director Ajay Gupta said.

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"Advertisement campaigns in the social networking sites such as Facebook and Twitter is the new marketing strategy these days. We have seen a 30 per cent rise in our revenues in the last six months after we launched the campaign for our Ching's noodles and soups on Facebook," Gupta told PTI here.

The Mumbai-based firm, which clocked a turnover of Rs 210 crore in the last financial year, expects to achieve a total turnover of Rs 300 crore in the current fiscal from its operations in both domestic and foreign market, Gupta said.

The company, which makes instant noodles, soups and sauces under Ching's Secret, and 'Smith and Jones' brands, has targeted a monthly sales growth of five per cent through its campaigns in Facebook and Twitter, he said.


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