Facebook tests live video shopping feature

Last Updated: Fri, Dec 07, 2018 13:49 hrs
Facebook (AP photo)

California: Shopping couldn't get any easier. Facebook has confirmed that it is testing a new video feature that will make it more convenient for you to shop from the platform without having to worry what the actual colour of the clothing or size of a t-shirt is.

The test is currently live in Thailand for some vendor pages. It essentially allows merchants to notify their Page followers about their broadcasts and showcase their products during live videos, and follow it up with payments through Messenger, Engadget reported.

Facebook has not confirmed if the feature will be rolled out to other merchant communities across the world, but given the potential of live video shopping feature, it shouldn't be long before users stay glued to their devices for broadcasts and take screenshots.