Flipkart co-founders turn courier boys

Last Updated: Fri, Oct 16, 2015 19:29 hrs

Ordered products in the billion sale? You could now be lucky enough to find the architects of 'Big Billion' landing at your doorstep.

Yes, Flipkart's Bansals have turned foot soldiers (in Bengaluru) to measure the satisfaction of customers soon after they received the ordered consignment.

The latest measure is something not quite new to the co-founders of India's largest online marketplace valued at $15 billion.

Bansals during Flipkart's early days in 2007 were known to have delivered books to their customers in Bengaluru by riding on scooters.

The relatively young owners, who have debuted the Fortune's latest rich list, feel the direct customer contact could provide more valuable business lessons than can be gleaned by just digging the big data online.

"Doing deliveries today in Bangalore. Feeling excited," tweeted Sachin Bansal on Friday.

"We want to learn more about the market, customers and understand what the need is for the future - also to thank them. Over the next 15-20 days, everyone will go out and deliver to customers, starting with some of the leaders," said Binny Bansal, co-founder of Flipkart to Economic Times.

Prior to this customer contact move, Flipkart took the postal route to send 50000 postcards to prospective buyers in some of India's remotest areas, encouraging them to shop online.

On the big sale happening during this week, Bansal said they have sold over 3 million phones on the first two days of the sale, adding traffic to their site, mainly through its mobile app, reached 70 million visits.

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