One of the most favourite SUVs of India, Ford Endeavour, was recently launched in a spanking new special edition, called as the Ford Endeavour All Terrain Edition and loaded with better looks, advanced gadgetries and improved mechanicals, in the country’s blazing Sports Utility market, taking competition levels to alarming heights. Considering the fact that the car has seen a major drop in sales just last month, going from 220 units in December 2012 to 31 in January 2013, this new launch could not have come at a better timing. All that is left to be seen now is how well this new special edition, together with its existing elder siblings, holds up against the powerful squad of rivals like Toyota Fortuner and Mahindra SsangYong Rexton that awaits it in the battlefield.
Text: Charu Kishnani, Car Dekho
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