Willy Bogner has been named head of Munich's bid for the 2018 Winter Olympics.
The former two-time Olympian skier, who won the famed Wengen downhill as a 17-year-old, later became a movie maker and directed and filmed skiing scenes in four James Bond movies, as well as movies from several Winter Games.
Bogner was responsible for some film scenes used in the Russian city of Sochi's successful bid to land the 2014 Olympics.
The 67-year-old was a longtime member of Germany's National Olympic Committee. The sports apparel company he inherited from his father has supplied clothing to German Olympic teams for years.
