A survey by the World Gold Council (along with Malabar Gold and Metals focus) shed light on the jewellery preferences of Tamil brides.
An usual Tamil wedding sees the bride decked in about 300 grams of gold jewellery on an average, the survey, part of the World Gold Council's India's gold market: evolution and innovation report, found.
Beside the mangalsutra, these are the gold bangles that are considered essential - the Muthu Valayal, Lakshmi Valayal and Kemu Valayal.
Among earrings it is the Kempu Kal Jhimkki that occupies pride of place.
In necklaces the more famous ones are the Lakshmi Haram and Muthu Haram.
The Ottiyanam, nethichutty and jadai billai are also considered essential as is the vella kal mookhuthi (nose ring).
Tamil Nadu brides are only behind Kerala brides (320 grams) when it comes to gold they wear at their weddings.
Chennai remains India's biggest centre for gold and Tamil Nadu is India's largest market for gold jewellery.
We have the complete list of BIS-hallmarked jewellers in the state and you can find them here. Remember, there are only 58 centres to verify the genuineness of the purity of the about 250 tonnes of gold sold by over 1000 jewellery retailers in the state every year.
So, do read the list of must-ask questions before buying gold to ensure the safest possible purchase of gold.
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