Gold loans from Mount Everest? Muthoot unfurls flag as it scales new heights Muthoot Group, majorly known for offering Gold loans and forex services, has quite literally scaled fresh peaks. Muthoot's flag has been unfurled on Mount Everest.
One is prompted to think whether the group will start offering services from the peak, but company officials insist it is purely an expedition and nothing to related to business.
Muthoot participated in an expedition led by mountaineer Philip James Crampton, along with his group of 5 members and 6 Sherpas.
A flag with the message "Always On top of the World", was unfurled once Crampton and his team scaled the peak.
Alexander George Muthoot, the company's Deputy Managing Director confirmed the development, saying, "It is a moment of sheer pride for us to have our flag on Mount Everest."
"We’re on top of the world, quite literally," he added. He also explained that the flag resonated with the company's brand messages – 'Life Mein Aagey Badhiye' and 'Taking India Forward'.
"This reflects the strength and direction of our organization, and our commitment to taking India forward. It also surely amplifies The Muthoot Group’s recognition across all customer segments, from the individual consumer to the largest global organization," he quips.