Gold sales pick-up in Rajkot as tumbled prices encouraged people to buy the yellow metal ahead of Hindu festival, Akshaya Tritiya.
Sona Chandok, a customer said that she is happy to see such good offers ahead of the festival.
"We are getting a discount of rupees one thousand and that is the reason we have come here to shop for gold. I saw a lot of varieties of necklaces but I chose the one I am wearing so most probably I will buy this one. Marriages are coming and at the same time this is a festival season and on top of it we are getting discounts because of festival Akshay Tritiya", Sona Chondok said.
The wedding season has begun in India and will continue till early June. Akshaya Tritiya, the second biggest gold buying festival after Dhanteras, also falls in this period.
Businessmen in the city are reaping good profits as they have come up with exciting offers to lure gold lovers.
The Rajkot Gold Dealers Association that has more than 130 gold show rooms under the association have kept special discounts of 1000 rupees per 10 grams on the labour charges on all sort of gold ornaments ahead of the auspicious occasion.
Akshaya Tritiya, the third day of the lunar fortnight of 'Vaishakh' - the second month according to Hindu calendar, is considered one of the foremost sacred days of the year.
The word Akshaya means, 'which never diminishes'. Hence it prompts people to buy valuables particularly gold.
A large number of buyers were seen thronging the jewellery shops.
The Gold traders expect good business on this occasion
The Akshaya Tritiya festival is one of the two most auspicious days of the year to buy the yellow metal in the world's largest gold market, as Hindus believe they can get lasting prosperity by buying precious metals on the day. The other festival is Dhanteras in November.