Google's new home page design promotes site's other services

Search giant Google has unveiled a new layout for its home page, where the black strip running on the top of the page is replaced with a grey logo.

The latest update is being considered as the biggest change to its home page till date.

When clicked or highlighted, the new grey logo reveals seven alternative services to the site's search page with an option to reveal a further eight.

The new look, which was first announced last year, is only being offered to a limited number of users at the moment, The BBC reports.

A spokesman for Google said that the roll-out is designed to improve the user experience.

"Constant revision and improvement is part of our overarching philosophy," the spokesman said.

"If you compare the original Google home page to today's version, you will see that a makeover every so often can certainly be refreshing," he added.

According to analysts, the move has been designed to promote more of the firm's businesses without cluttering its webpage.

Chris Green, principal technology analyst at Davies Murphy Group, said the move allowed the site to use icons without resembling Yahoo's busier design.

"They are trying to deal with how to service all the different Google properties without making the page cluttered, because Google is always very keen to hang onto the plain minimalist front page that they have always had," Green said.

"The other thing that they are doing with those menus is making the page look like their Chrome netbook operating system. So whether you are using a Chromebook or the Google website the interface is the same," he added. (ANI)