Goose launches bar coding solution for pharma industry

Last Updated: Mon, Jan 07, 2013 11:00 hrs

Hyderabad, Jan 7 (IANS) Pharmaceutical business re-engineering solutions specialist Goose Monday announced the launch of 'Goose Tracker', a cost-effective new generation 2D serialization bar code for the drug industry with a choice to choose online or an offline solution.

The Hyderabad-based Goose's solution is to secure and protect both consumers and the pharmaceutical companies. Its multi-level authentication features allow tracking of product throughout the distribution channel including warehouse to customer retail chain.

Goose Tracker incorporates several new changes to suit GS1 global traceability guidelines. It creates, manages and tracks unique serial numbers printed on the tertiary, primary and secondary packages, said a company release.

Leading pharma companies like Strides Arcolab, Indoco Remedies and Macleods Pharmaceuticals have already implemented and adopted Goose Tracker for track and trace solution.

The company expects a rise in demand and surge in Goose Tracker customer portfolio as pharmaceutical companies get set to implement secondary bar coding which is now compulsory for pharmaceutical exports from Jan 1, 2013.

"Goose Tracker is a simple and easy to configure Track & Trace solution for achieving bar coding on drug packaging as per the recent Directorate General of Foreign Trade (DGFT) regulation," said Goose founder & CEO, Deb Pattnaik.

India exports over $12 billion of its generic drug annually to more than 180 countries. Goose Tracker is designed to enable pharma exporters complement their bar coding initiative to become reliable exporter of quality pharmaceutical products in the international market and strengthen their fight against counterfeiting.

More from Sify: