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Gujarat Election Still Open, says Rediff’s Sentimeter Algorithm

Source : BUSINESS_WIRE
Last Updated: Fri, Jan 04, 2013 14:10 hrs

Mumbai, Maharashtra, India:Taking data journalism in India a step further, Rediff.com India Ltd today launched the Rediff Sentimeter, an interactive map-based tool that predicts who could win the Gujarat assembly election 2012.

The Rediff Sentimeter is based on the performance of each constituency in previous assembly elections in Gujarat and gives readers the overall forecast, as well as down to each constituency as readers click on it. It is also optimised for mobile platforms.



The Rediff Sentimeter also factors in the delimitation of constituencies and also takes into account the impact Keshubhai Patel's Gujarat Parivartan Party will have on the Bharatiya Janata Party’s fortunes.

Contrary to what many opinion polls suggest, the Rediff Sentimeter reveals that the election result is not a certainty for any party. While Chief Minister Narendra Modi and the BJP remain the frontrunners, undecided voters in many constituencies could tilt the balance.

Thanks to The Rediff Sentimeter’s in-built interactivity, readers now have the option of moving the slider to the BJP or Congress side to see how a swing to either party can change the outcome.

The Rediff Sentimeter can be accessed here: http://www.rediff.com/news/gujarat-assembly-elections-2012 or http://rediff.ly/sentimeter

About Rediff India:Rediff India (NASDAQ: REDF) is one of the premier worldwide online providers of news, information, communication, entertainment and shopping services for Indians worldwide. Founded in 1996, Rediff.com is headquartered in Mumbai, India with offices in New Delhi, Bangalore, Chennai, Hyderabad and New York.

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Except for historical information and discussions contained herein, statements included in this release may constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and reflect our current expectations. Forward-looking statements are identified by certain words or phrases such as "may", "will", "aim", "will likely result", "believe", "expect", "will continue", "anticipate", "estimate", "intend", "plan", "contemplate", "seek to", "future", "objective", "goal", "project", "should", "will pursue" and similar expressions or variations of such expressions. These statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those that may be projected by these forward looking statements. These risks and uncertainties include but are not limited to the slowdown in the economies worldwide and in the sectors in which our clients are based, the slowdown in the Internet and IT sectors world-wide, competition, success of our past and future acquisitions, attracting, recruiting and retaining highly skilled employees, technology, acceptance of new products and services, the development of broadband Internet and 3G networks in India, legal and regulatory policies, managing risks associated with customer products, the wide spread acceptance of the Internet as well as other risks detailed in the Form 20-F and other reports filed by Rediff.com India Limited with the U.S. Securities and Exchange Commission. Rediff.com India Limited and its subsidiaries may, from time to time, make additional written and oral forward looking statements, including statements contained in the Company's filings with the Securities and Exchange Commission and our reports to shareholders. Rediff.com India Limited does not undertake to update any forward-looking statement that may be made from time to time by or on behalf of the Company.

Contact:
Mandar Narvekar, Investor Relations and Corporate Affairs Contact, Rediff.com India Ltd., +91 (22) 61820000

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