HDFC securities to offer broking services on Google Home, Google Assistant and Amazon Alexa

Last Updated: Thu, May 03, 2018 18:00 hrs

Mumbai: A note shared from HDFC Securities suggests that the broking firm will become the first one to offer services on Google Home, Google Assistant and Amazon Alexa. Sources from HDFC Securities said that it will be the first broking service to offer such services- a virtual assistant service through voice based IoT devices.

With the availability of voice based IoT solutions, the team at HDFC believed that customers were looking for an omni channel and seamless on-demand experience.

These voice skills will provide customers with a self-service digital channel to interact with HDFC securities. A customer can now get assistance in account opening, investment ideas in equity and MF's through 'Arya' – a first of its kind virtual assistant to offer services through voice IoT devices in the broking space. In some time, Arya will also be available on HDFC Securities mobile trading app and website.

Users will be empowered to open accounts, get investments ideas and options. For opening an account, User could invoke 'Arya' and select the option for opening an account. The user would get a request to share their mobile number, following which the account opening team would connect and initiate the user’s on-boarding process with HDFC Securities.

'Arya' would also present investment recommendations on stock and mutual funds to a user. The user has an option to go through them and invest accordingly. If the user chooses to invest, then a smart link will be sent across to the HDFC securities' customer's mobile number from where he can complete the transaction.

If the user selects to invest in mutual funds, 'Arya' would present the user with a choice to select schemes based on the investment need. Once the selection is made, Arya would forward the link of Digify (which is HDFC securities’ paperless mutual fund platform) on the user’s mobile to complete the transaction.

Dhiraj Relli, MD and CEO at HDFC securities said "It is our continuous endeavour to offer a simplified experience to our customers. Our latest offering reflects our philosophy that disruptive technologies could lead to an enhanced customer experience. In our view, broking via voice based IoT is a path breaking innovation and would create new standards in the industry. Such technologies will help us improve convenience to invest in markets and get us closer to our organizational goal of being completely digital."

Nandkishore Purohit, Head Digital Business & Strategy, shared in a note that in today's fast-paced and tech-driven world, customers are looking for an on-demand experience. "While we are the first in India amongst brokers to enable broking services via voice IoT devices, we believe that voice is the next leg of growth for service oriented companies. A study suggests that by year 2020, 50% of the searches will be voice based, which will help us in generating business going forward," he said.

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