Neglected, no more
The 7-seater multi-purpose vehicle (MPV) is the most neglected in the Rs 10-12 lakh segment.
Car makers have realised the potential of the MPV market, somewhat ignored till now, and are now moving quickly to cater to it.
Honda recently joined the exclusive club of Toyota, Maruti Suzuki, Chevrolet and Nissan with the launch of the well-designed Mobilio.
People don't want to be associated with a boxy utilitarian vehicle anymore, and that is probably what has affected the sales of Nissan's Evalia and Chevrolet's Enjoy, leaving the Mobilio breathing down the neck of the popular Innova from Toyota and Ertiga from Maruti Suzuki.
Owners of MPVs want to brag about their vehicles, and perhaps that is where the Mobilio will score high because it has impressive looks.
Text: Arup Das, Business Standard
Image courtesy: PTI