[India], May 17 (NewsVoir): Horlicks, India's most loved health food drink, made this summer fun and cooler for children with its cold consumption campaign platform 'Kuch Bhi Karega for Chilled Horlicks'.
As part of the campaign, Horlicks along with 2000 school children attempted and successfully created a new Guinness World Record title of making the largest glass of milkshake at DAV Public school in New Delhi.
The energised young children clustered together to set an all new record of 'largest glass of milkshake' which was 5.5ft tall with 500 liters of Horlicks milkshake.
The Guinness team confirmed that the record was set and it put India on the world map for this achievement.
As part of the record, the activity also saw 2000 children enjoying (consuming) a glass of chilled Horlicks milkshake.
Commenting on the children's' achievement, Vikram Bahl, Area Marketing Lead, Nutrition & Digestive health, GSK Consumer Healthcare India said, "We are extremely overwhelmed with the participation that the activity witnessed and excited that we have set a new world record. Horlicks has been India's most revered health food drink and come this summer, we wanted to reach out to children in the most engaging of ways with the chilled offering of chocolate delight and royal kesar badam flavors. The hot summer months make for the ideal time for children to enjoy the unique flavours of chilled Horlicks and our campaign is aimed to strengthen our connect with kids through our communication of irresistibility of flavours".
"It is great to see a new world record being set by India. We congratulate Horlicks and the 2000 children participants on the achievement," said Swapnil Dangarikar, Official Adjudicator, Guinness World Records.
The goodness of chilled Horlicks can be relished in delicious chocolate and kesar badam flavours. (NewsVoir)