Ignite Mudra bags Rotomac account

City-based national advertising and brand building agency Ignite Mudra has bagged branding and creative duties from writing instruments major Rotomac Pens for its corporate and writing instrument brand 'Rotomac'.

Ignite Mudra, which has built brands like Reliance (Vimal), Rasna, Dhara, Paras Pharmaceuticals (Itchguard, Dermicool, Moov, Krack, Recova, Livon), Electrotherm (YObykes), and Zydus Cadila (Nutralite, Sugar Free, Everyuth), among others, has been roped as a strategic partner by Rotomac. “The last decade has been truly exciting with the entry of many players and competition heating up in a big way. The market is undergoing a tectonic shift now,” said Rahul Kothari, president of Rotomac.

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