IKEA's first: 6000 customers greeted with pomp at Hyderabad, inaugurated by Telangana's IT Minister KT Rama Rao

Last Updated: Thu, Aug 09, 2018 13:58 hrs
The company's logo is seen outside of an IKEA Group store in Spreitenbach

Hyderabad: Swedish furniture retailer has finally launched the first India store. The store had been in the making for the past 6 years.

And pictures reveal that the store spread across 13 acres is gargantuan. In fact the store itself is spread over 4 lac sq ft, employing some 950 locals.

Telangana's IT Minister KT Rama Rao inaugurated this store, and reports suggested that actor Rajnikaanth was the first customer.

The first day grand launch had close to 6000 waiting in serpentine queues:

But once inside, it was just pomp and merry.

A tweet from the minister:

The large store will apparently be offering a mix of DIY furniture as well as cutlery, stuffed toys, and boxes. Ikea says that it has priced its products aggressively in order to woo customers.

Do read the catalog in detail, says this twitter user.

IKEA says it has ensured everything such as ensuring hygienic food, in sync with it's global standards. In fact, the main attraction seems to be the giant cafeteria. A cafeteria that can accommodate 1000 seats and offer chicken meatballs, biryani, samosas, and vegetarian hot-dogs. To cater to Indian palate and sensitivities, beef and pork items have been dropped from the menu.

The menu also offers Coffee, bakes, and some Swedish specialties such as Salmon besides Yoghurt. Apparently a plate of meat balls is priced at Rs 149. We leave it upon customers to make a choice, considering a plate of meat-balls at that price doesn't really sound as price-cutting.

In case you are planning to visit, some users have pointed out that the parking was a good miles away.

The launch has been touted as innovative.

Some inspiring smart ideas:

Losses expected for coming 6 years:

Ikea took some 12 years to study the India consumer and has spent close to billions just to get to the core of market research. In fact, the cost runs up to Rs 10 billion if sources are to be believed.

It has been reported that IKEA visited some 800 stores just to figure out the living style of Indians. IKEA has visited more than 800 homes in the country to see how people live and the launch on Thursday comes a good 12 years after it started showing interests of starting in India.

Previously, this launch was slated to commence on July 19, but IKEA officials wanted to ensure additional checks and hence postponed the launch by 3 weeks. IKEA claims a few more stores will be operationalized. So far we are unsure if it's Delhi, Mumbai, Chennai or Bengaluru. Space, seems like the issue here. But, then don't be surprised if you find one close home in a few months.

Also, whether this format of stores could sizzle the competition in the online-offline furniture market or even the retail industry is a big question. While IKEA claims that it's pricing competes against the likes of Amazon, local furniture shops and super-marts including Dmart and those of Kishore Biyani led Future Group have started taking notice of the new store and its offerings.

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