IndiaFirst completes three years of operation

Last Updated: Fri, Nov 16, 2012 12:40 hrs

IndiaFirst Life Insurance, a joint venture between two of India's largest public sector banks - Bank of Baroda and Andhra Bank along with UK's leading risk, wealth and investment company Legal & General, completed three successful years of operations on November 16.

With a share capital of Rs. 475 crores, IndiaFirst is currently present in over 1000 cities and towns across the country through 5000+ partner bank branches. Having launched its operations on November 16, 2009, the company has successfully differentiated itself through simple, easy to understand products that are fairly priced and efficiently serviced.

Speaking on the occasion, Dr. P. Nandagopal, Managing Director & CEO, IndiaFirst Life Insurance, said "We have come a long way and have successfully positioned ourselves as a customer-focused and innovative player in the life insurance sector in a short span of time. We have continuously strived to make our approach and our products customer oriented and that has helped us perform well on a sustainable basis".

He further added, "We have focused on the Bancassurance model leveraging the existing branch network of our promoter banks across the country. Our unique combination of domain expertise, customer knowledge, product innovation and nationwide reach has helped us cover over 1.6 million lives till 31st March, 2012."

The company has seen an appreciable growth of 39% at the end of March 2012; while capping its operating expenses at 19% of new business premium.

ApnaPaisa is India's leading Online market place for financial products such as loans, credit cards and insurance plans. Author can be reached at

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