IndiaFirst Life Insurance, a joint venture between Bank of Baroda, Andhra Bank and Legal and General is launching personalised 'Picture Policy Packs' for its customers.
This service will enable customers to personalise their policies, by letting them choose their Happy Family picture which will then be printed on their policy documents, said a press release issued by the company.
"Through Happy Family and our Picture Policy Packs, we are trying to make a product, which is inherently thought of as intangible, more tangible' and real for the consumer," said Nandagopal, Managing Director & CEO, IndiaFirst Life Insurance.
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