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India’s Largest Cinema Chain – Inox Leisure and Fame India Select Barco and GDC Technology for 100% Digital Cinema Conversion

Source : BUSINESS_WIRE
Last Updated: Thu, May 17, 2012 05:00 hrs

Mumbai, Maharashtra, India:Barco, a global leader in digital cinema technology, is proud to announce that it has been selected as the exclusive digital cinema provider to convert all the cinema multiplexes operated by Inox Leisure Limited (“INOX”) and Fame India Ltd (“FAME”) in India. The contract involves GDC Tech supplying INOX and FAME with 300 units of integrated systems comprising GDC’s Integrated Mediablock (“IMB”) and Barco projectors, as well as 75 units of GDC’s Theatre Management System (“TMS”) with theatre automation system, and the construction of a Network Operations Center (“NOC”) complete with full centralized cinema chain management solution. It is expected that full deployment will be completed by 2012.



INOX is the diversification venture of the INOX Group into entertainment and is a subsidiary of Gujarat Flurochemicals Ltd. INOX has established a strong presence in the cinema exhibition industry in India just eight years ago since the opening of its first cinema multiplex. In January 2011, INOX has assumed management control of a multiplex operator, Fame India Ltd, which made INOX the largest theatre chain with combined strength of 68 multiplexes and 257 screens in 34 cities nationwide, and is currently in the process to open more multiplexes till December this year. All INOX cinemas have the state of the art facilities in terms of modern projection and acoustic systems, interiors of international standards, and most importantly high service standards upheld by a young and vibrant team, aiming to delivering the best movie-going experiences to its patrons.

INOX management spent more than a year of research and planning with the aim of transforming their entire cinema chain comprising INOX and FAME into the most modern digital cinema. The entire chain will be equipped with DCI compliance integrated projection system with the High Frame Rate (HFR) included. More importantly, a lot of thoughts have been put into managing the entire cinema chain with highly automated system, and a NOC to ensure that the cinema chain can be efficiently managed. The most advanced digital cinema systems to be installed at INOX are unprecedented in India if not the world.

The INOX deal is confirming Barco the number one market share in India for digital cinema projectors. The largest deployment of its kind in India is also embracing various Barco projectors to ensure that the projected pictures are bright and pristine for both 2D and 3D movies.

“We are proud to be the DCI compliant projector partner for this digital cinema rollout for INOX along with GDC Tech. Barco values this relationship and will continue to deliver top quality products & services. This will further strengthen Barco’s position as the leading DCI compliant projector supplier in India” confirmed Abel Garamhegyi, Vice-President Growth Markets EMEAI & Managing Director for India at Barco.

“In making this important transition, we wanted to ensure the new technology would support our goal of providing the best possible movie going experience for our patrons. The GDC IMBs offer the highest reliability and picture quality of any digital cinema server out there, which is why we recommend them exclusively to our customers,” commented Alok Tandon, CEO of INOX. “The company’s stellar services and its continual drive for innovation made GDC Tech the obvious choice for INOX, and we look forward to working with GDC Tech in making our transition to digital, a smooth and rewarding process.”

“It’s a great honor to work with INOX, the largest cinema chain in India, and it continues to expand successfully because it has earned a reputation for providing a superior movie viewing experience to their loyal patrons,” said Dr. Man-Nang Chong, founder and CEO of GDC Tech. “GDC Tech values the trust it has placed in us to provide the best products, services and technical support in the industry. We look forward to working with them for many years to come.”


About Barco
Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with more than 3,500 employees worldwide. Barco posted sales of 1.041 billion euro in 2011.

About GDC Technology ( www.gdc-tech.com)
As one of the world’s leading global solution providers for digital cinema, media delivery and display markets, GDC Technology (GDC Tech) has successfully delivered and installed digital cinema servers, projection and 3D systems worldwide. GDC Tech is currently the largest supplier of digital cinema servers throughout Asia and the second largest provider of digital cinema servers worldwide, serving its customers through offices in the US, Spain, Hong Kong, Japan, Singapore and China. GDC Tech is a portfolio company of The Carlyle Group.

About INOX ( www.inoxmovies.com)

Contact:
Eti Gupta,Marketing Manager, Barco Electronic Systems Pvt. Ltd., +91 9818252262

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