Mumbai, Maharashtra, India:Mobile phones in South Asia are breaking out of the confines of mere voice communication to emerge as powerful infotainment gadgets. South Asia is witnessing a smartphone revolution which has resulted in an increased adoption of value-added and data services.
New analysis from Frost & Sullivan (http://www.wireless.frost.com), Mobile VAS: Mobile Infotainment and Communication Services and Data Usage in South Asia, finds that market earned revenues of $6.01 billion in 2011 and is expected to reach $23.04 billion by 2018. India will remain the major revenue contributor to the overall market, followed by Bangladesh and Sri Lanka.
Across South Asia, while entertainment services such as caller ring back tones have traditionally been telecom operators' top revenue grossers, the offer of mobile data services has popularized high-return services such as video streaming and mobile TV.
The entertainment segment is likely to grow rapidly as many first-time subscribers and feature phone users may opt to subscribe to network-based value-added services. Growth in the information segment will be muted due to the proliferation of mobile data-based information applications or widgets.
“The availability of high-quality mobile Internet services at low costs and the constantly declining selling prices of smartphones and tablet PCs make a robust case for the uptake of data services”, said the Frost & Sullivan analyst
While the proliferation of data services bodes well for telcos, the lack of innovative vernacular content and high costs of services will dampen the growth of the mobile infotainment market. Further, some segments of consumers will persist with basic phones, which do not support mobile data services.
The swelling influence of over-the-top services is reducing telecom operators to being mere conduits of data, with no control over content consumption. The need of the hour from the operators is to focus on new services and providing rich and sticky content and applications.
Service providers need to acknowledge that at a time when over-the-top services rule the roost, content is critical. Equitable revenue share model for the VAS vendors, content providers, content aggregators and other VAS ecosystem stakeholders will ensure the availability of innovative content at all times. Adopting the right business strategy that either combats the increasing influence of over-the-top services or compliments the current offerings will shape the future roadmap of the telecom service providers.
“Vernacular support should be another area of focus for telcos in South Asia,” noted the analyst. “Further, operators can subsidize smartphones and other access devices to promote data usage in the region.”
Frost & Sullivan, on 13th December 2012, 3:30 pm IST will be hosting a complimentary webinar - Analyst Briefing (AB) on this market titled ‘Mobile Infotainment in South Asia’
To attend this complimentary Analyst Briefing session, click here — REGISTER HERE
How will this work:
Click on the ‘Register Here’ tab, given above. This will direct you to the launch page of the Analyst Briefing. Press on the ‘Attend’ button; this will register you for the AB. Once you have saved the HTML page, click on it and save the event to your Calendar page.
If you are interested in a virtual brochure, which provides a brief synopsis of the research and a table of contents, then send an e-mail to Caroline Lewis/ Akshata Mhatre, Corporate Communications, at firstname.lastname@example.org / email@example.com, with your full name, company name, title, telephone number, company e-mail address, company website, city, state and country. Upon receipt of the above information, a brochure will be sent to you by e-mail.
Mobile VAS: Mobile Infotainment and Communication Services and Data Usage in South Asia is part of the Mobile & Wireless Communications Growth Partnership Services program, which also includes research in the following markets: South Asia and Middle East Telecom Infrastructure Market, Mobile VAS in Emerging Markets, Fixed and Mobile Broadband Services in South Asia, and LTE Outlook. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.
Our “Growth Partnership” supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.
-- The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
-- The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.
For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?
Contact Us: Start the discussion
Join Us: Join our community
Subscribe: Newsletter on "the next big thing"
Register: Gain access to visionary innovation
Mobile VAS: Mobile Infotainment and Communication Services and Data Usage in South Asia
Caroline Lewis, Corporate Communications – South Asia, Frost & Sullivan, +91 9821737935