Buoyed over the rising propensity of people spending on their bath fittings, Jaquar, the bath-fitting player, is eyeing 30 per cent growth this financial year. The company also has new initiatives lined for export markets
Sandeep Shukla, head (marketing, India), Jaquar, said the company was eyeing turnover of Rs 1,300 crore this year as against close to Rs 1,000 crore attained last fiscal.
Nuclear families which is resulting in construction of more residential properties and frequent visits to abroad which help in getting better exposure are two main reasons , Jaquar cite for increase in business.
Jaquar claims to enjoy over 60 per cent market share in the organised market for bath flitting industry. The company is also in to exports and is present across 22 countries.
Sandeep Shukla added the company has appointed a dedicated marketing consultant which would be focusing on making communication stronger in export market. The focus is on strengthening the share of exports for the company in coming years.
As of date exports comprises less than 10 per cent of the total turnover for the company.