Mumbai: Mukesh Ambani, Chairman and Managing Director of Reliance Industries Limited, on Thursday launched Jio Happy New Year offer for its new and existing customers.
"Starting Dec 4, 2016 every new Jio user will get data, voice, video and the full bouquet of applications absolutely free till March 31, 2017. We are calling this Jio Happy New Year offer. All existing Jio customers will get extended benefits of Jio Happy New Year offer on current SIMs," Ambani said in an address to stakeholders at RIL's Navi Mumbai office.
The only change, daily data limit on Jio Happy New Year offer will be 1 GB, instead of the current 4 GB on the welcome offer.
80% of Jio users consume less than 1 GB of data daily. 1 GB per day is 30 times the average usage on other networks, Mukesh Ambani explained. The move was to ensure that they and everyone else on the platform had a better experience.
Starting its service in September, Jio has already bagged over 52 million customers, he said, adding: "In the first three months, Jio has grown faster than Facebook, Whatsapp or Skype."
Ambani said that on an average a Jio customer was "using 25 times more data than the average Indian broadband user."
He said Jio has already crossed 50 million customers in the three months since launch on September 1.
The company also announced a rollout of Jio Money Merchant Solutions, a mobile payments application, for enabling digital payments for small merchants at their various point of transactions.
Jio has so far invested over $20 billion in establishing a country-wide telecoms network, but still lags well behind Vodafone's around 200 million customers and Bharti's more than 257 million subscribers.
Vodafone last month reported a first-half net loss of $5.5 billion after writing down the value of its Indian business by the same amount due to the price war sparked by Jio's arrival.
The outlook for the telecoms sector took a further hit since Prime Minister Narendra Modi imposed a ban on 500 and 1000 rupee denominated notes, sparking an intense cash crunch that threatens to erode consumer spending. Most Indians still use cash at local touchpoints to recharge so-called pre-paid connections.
But the move also boosts service providers such as Bharti that are expanding into digital payments.
Ambani on Thursday also announced that Jio would roll out Jio-Money Merchant Solutions, a mobile payments application, for enabling digital payments for small merchants at their various point of transactions.